Rayform provides a unique technology for luxury brands, giving their products the ability to “sculpt” light. This enables completely new design and storytelling opportunities to create memorable experiences. The key to this technology is a computer algorithm that calculates the 3D surface needed to create any target image from light. By slightly modifying the shape of a transparent or reflective surface according to the algorithm’s calculations, incoming light rays are redirected to form amazingly clear and highly detailed light images on nearby surfaces.
Rayform is a spin-off of the Swiss Federal Institute of Technology (EPFL) based on the founders’ award-winning research on computational caustic design. For more information about the scientific underpinnings of the technology, see our research website.